Naming, branding and packaging design for a sweet white wine from Mendoza, Argentina.
“He loves me, he loves me not, I don´t care” was the name chosen for this delicious sweet Chenin Blanc.
It was required to communicate its sweetness with a touch of arrogance and defiance. The idea behind the label was inspired by the game of plucking daisy petals, with a simple and innocent daisy illustration.
Easy to drink and perfect for a spring day, this wine wants to connect with the new generation of women. Those who don`t need the approval or love of anyone else to be confident. They are happy enough with their cup of wine and taking time for themselves.
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